System Map

How EXG's business systems connect and integrate.

connected systems
Finance & Analytics
Xero
Accounting
Integrated

Accounting, invoicing, and financial reporting. Connected to Zoho and Recon Hub via OAuth 2.0.

Fathom
Visual insights, reports & forecasts
Beta

Financial reporting and forecasting tool. Pulls from Xero.

A2X
Amazon → Xero connector
Integration Paused

Automates Amazon settlement reconciliation into Xero.

sales channels
Sales Channels
Shopify Plus
D2C — exgpro.com & uk.exgpro.com
Integrated

Global and UK D2C storefronts. Connected to E-commerce Hub via Admin API. Shopify API + Extensiv API used to expand marketplace reach.

Amazon
Vendor & Seller
Integrated

Amazon Vendor Central and Seller Central. Connected to E-commerce Hub via SP-API and Ads API.

TikTok Shop UK
D2C — live
Integrated

UK TikTok Shop fully live and integrated. Orders routed via Shopify.

TikTok Shop US
D2C — in setup
Beta

US TikTok Shop currently being set up. Shopify API integration planned to follow UK model.

supply chain
Supply Chain & Fulfilment
Factories / Production Origin
Taishan · Go Max
Integrated

Production origin data automated via a parser through Zoho Flow.

Storm
Manufacturing warehouse
Integrated

Manufactures Buds product line.

Logical
Shipping / freight
Integrated

Shipping and freight partner. Not a production facility.

Canary 7 — Meteor Warehouse
B2B 3PL + D2C fulfilment (UK & EU)
Integrated

Primary 3PL for B2B fulfilment, warehousing, and D2C fulfilment for UK and EU. Integrated with Zoho.

Extensiv
Hybrid B2B & D2C fulfilment — expansion
Pending Integration

Hybrid fulfilment solution for B2B and D2C marketplace expansion. Extensiv API used alongside Shopify API for multi-channel fulfilment routing.

Factory Info Parser (Middleware)
Planned — factory data ingestion
Pending Integration

Planned middleware to ingest structured production data from factories into Zoho. Interim scope while factories build out their own tech stack.

Blade — IFG Warehouse
Single P&P
Decommissioned

Previous single pick-and-pack warehouse. No longer in use.

internal platform
The Oasis — Internal Platform Hierarchy
routes to
contains
Department Hubs
Compliance Hub
EPR, packaging, AI compliance
E-commerce Hub
Channels, OMS, forecasts
Recon Hub
Financial reconciliation
Marketing Hub
Brand, strategy, KPIs
Linelist Hub
Products, specs, distribution
Licensing Hub
Agreements, royalties (planned)